The Two Tables

Audience Gratifications of The Guardian website.

Feature	Audience Gratification
Long-running chat boards	It allows the audience to interact with the other users who have similar interests and discuss views about a particular topic. Allows credibility.
Network of weblogs	Allows users to participate in a blog to express opinion (freedom of speech), gain information and provides diversion.
Leaving comments on articles	Can make an audience feel powerful by creating the idea that they are challenging the news institution’s values
Readers can access articles online, on mobile devices through RSS feeds or on eBook readers.	Gives the audience the power to keep up to date with the latest updates from their subscribed websites.
Varied selection of categories in easy accessible genre areas	Gives the audience the power to choose/read what appeals to them.
Images	Increases identification as well as making the webpage more attractive/eye catching.
Podcast	Allows the audience to gain more depth and knowledge in a particular topic.
Access to paper-based content	Provides information and knowledge to the audience.
Dating sites/ personals	Pleasure/Social needs, love and relation (Maslow’s hierarchy of needs).