Paywall : Rupert Murdoch says people should pay for his
product (the Times paywall).
The Daily, Murdoch wanted to prove that he could start and
we would buy news products online. He forgot
that it takes a lot of marketing
expense to acquire customers. It costs money to charge money.
The Daily contained news and news is a available for free in
many other places.
Larry Kramer, publisher of the much-larger USA Today, said
“he can't put up a pay wall online because his product "isn't unique
enough".
The Daily started as an iPad-only offering. Eventually, it
branched out to the iPhone and to Android tablets and the Kindle.
My opinion: I believe Murdoch is trying to use tablets as a
source of income before it is too late. News organisations were too late to use
the internet as news became free and charging for something you can read for
free from elsewhere will not be very popular. Murdoch is trying to keep free
news away from tablets so that the audience doesn’t get a taste of reading free
newspapers. I also think that Rupert Murdoch is trying to make up from the
failures of his to new and digital media e.g. Myspace. He is trying to prove to
himself or everyone else that he can use new and digital media to his
advantage.
Just over £1bn is forecast to be spent on national newspaper
advertising, 9% less than 2012 and nearly two-thirds less than the £2.55bn in
2005.
The Times suffer a £1m per week losses.
The publisher of the Guardian is planning to cut 68
journalist posts in order to help reduce its editorial budget by £7m, after a
£44.2m loss in the year to the end of March.
Advertisers are forecast to spend less than £1bn on regional
papers for the first time, more than 60% below the 2005 level of £2.5bn.
The magazine market will face a projected 7% slide in ad
revenue and there has been no growth since 2005.
Sales of the top 100 magazines have plummeted by 31% from
about 31m to 21m over the last decade.
My Opinion: I believe the prediction for 2012 was higher
than usual due to the Olympics and Paralympics which may have not increased
newspaper advertising as much as it was expected to. I don’t believe these
figures represent the true nature of the decline however, with the growth of
the internet new organisations should be worried about how to generate revenue
from newspapers.
Twitter now has more than 200 million active users around
the world, with 10 million users in the UK.
Twitter 140million in
May à
200 million,due to major events such as the presidential election in the US and
the Olympics. Passive users à Active.
60% using smartphone apps – in the UK 80% of active users
are using their phones to access content.
UK was the fourth biggest Twitter nation, beaten only by the
US, Brazil and Japan.
More than 500 million registered users worldwide, more than
half of those with a Twitter account prefer not to tweet themselves.
My Opinion: Twitter has now been endorsed with lots of celebrities
and politicians having verified Twitter accounts. An example of this would be
Obama using his twitter account for his presidential campaign, this has caused
many others to get involved and actually use twitter as more things than ever
have broke out on twitter. The app has allowed for mobile growth for Twitter.
Lord McAlpine receives total of £310,000 in defamation
damages from BBC and ITV. He intends to give the money to charity. Both
broadcasters have 'apologised unreservedly' for the mistake. His lawyers
confirmed that the agreements involved the payment of £185,000 damages by the
BBC and £125,000 from ITV, together with very substantial costs. Lord McAlpine
is also said to be in 'negotiations' with Sally Bercow, the wife of
Commons Speaker John Bercow, after she allegedly sent a tweet linking him with
the Welsh care home scandal. He has
asked for £50,000 in libel damages and an apology. Up to 10,000 Twitter users
are thought to have tweeted about the former Tory Party treasurer’s alleged –
but subsequently disproved – involvement in child abuse. In total the peer’s
lawyers have identified 1,000 ‘original’ tweets and a further 9,000 retweets. They
must apologise and agree to pay a nominal sum as requested to Children in Need,
believed to be £5. ‘The item did not name Lord McAlpine, but the
programme-makers intended him to be the target of the allegations,’ Sir Edward
Garnier QC, the Conservative MP and former Solicitor General, said. He added ‘throughout
the day on November 2, Newsnight's forthcoming report had been widely trailed
on the internet.’
http://www.guardian.co.uk/media/2012/dec/18/bbc-itv-apologise-lord-mcalpine
